Local SEO is the process of ranking your business on Google Maps.  The end objective of Local SEO is to rank your business in the top 3 on Google maps, also known as the local map pack. 

 When ever a potential customer searches online to try and solve there problem, for example searching "plumber near me" 3 business show up, like in the example shown.  

It's important to make sure your business shows up in the top 3 because according to statistics about 70% of the search traffic goes to the top 3 business showing up in the local map pack, people rarely click the "More business" button.

By playing around with ranking factors on your Google Business Profile, (the most important being, primary category selection, keywords in your business name, and physical proximity to the searcher) we can directly influence how high your business ranks in local map results.